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Marfeel is an ad technology platform that revolutionizes the way publishers create, optimize and monetize mobile websites.

This content intelligence platform functions all in real time with no coding required.

About Marfeel
  • Industry: Marketing & Advertising
  • Company Size: 200 Employees
  • Founding Year: 2011
  • Technology Implemented: Snowflake, Looker, Apache Airflow
Before:

A Legacy System Holding Back Progress

Marfeel’s previous data analytics solution was an in-house development that included several open-source components. When they started to handle billions of records each month, they realized that their business needs had outgrown their data architecture; the data was siloed, and the infrastructure couldn’t scale.


Solution:

Accessing Real-Time Data Requires Tech from the Experts

Spaulding Ridge stepped in to assist Marfeel in their design and perform a “build vs. buy” evaluation process whilst the client explored which analytics solutions would best suit their unique needs.

In order to be able to work with real-time Big Data, Marfeel needed a fast and scalable analytics platform that would be accessible to all users. After evaluating several options, we settled on the combination of Looker and Snowflake.

Head of Data

“The [Spaulding Ridge] Data Team took our PoC to the next level and delivered far better results than we’d hoped for in an extremely short period of time.”

Alessandro Pregnolato | Head of Data, Marfeel
After:

Life with a Modern Data Stack

We helped Marfeel build a fast, scalable, and economically viable data platform that grants access to all business users. By meeting these four requirements, Marfeel was able to take their analytics to the next level while creating an environment that can support their rate of growth.

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