Manual Data Sources & Outdated Reporting
Paack’s fast-paced growth exposed some issues with their approach to billing and analytics. The prevalence of manual data sources and spreadsheet-based planning led to outdated reporting. The lack of technology hindered performance and productivity: they would generate a dozen daily reports per client in Excel & Power Point, and every change had to be approved across multiple departments, further delaying the process.
The Data Team would dedicate a lot of time to answering ad hoc requests, instead of improving Paack’s solution performance. It was essential to democratize data across the company, to ultimately enhance reporting, user experience and gain more visibility and control.
Looker to Create a More Agile Analytics & Reporting System
Spaulding Ridge provided an effective Looker rollout plan, which consisted in modeling more agile analytics and reporting systems, as well as driving adoption across the departments by training developers and key users in each team. This allowed business users to self-serve and scale their queries instead of sharing back-and-forth manual reports, and simultaneously enabled the Data Team to focus on analytics, so that they can better assess user engagement and daily workflow.