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Areas of Expertise

Global Brand Strategy | Digital Marketing | Sales Enablement | Public Relations | Business Development | Strategy | Technology & AI | Marketing & Advertising | Customer Success

About Sarah

Sarah Barnes is an accomplished and seasoned B2B marketing and business development professional. She has extensive knowledge and practice in digital marketing, content strategy/marketing, SEO, social, and mobile. Sarah also has experience in gaining consensus from cross-functional/level global teams in order to accomplish objectives.

As the VP of Marketing and Sales Enablement, Sarah oversees global marketing strategy and sales enablement at Spaulding Ridge. She is responsible for driving marketing efforts that contribute to long-term success in alignment with companies goals, including but not limited to: increasing brand awareness, growing both net-new and existing revenue pipeline, and strategic account based marketing efforts. She sets goals for internal teams, mentors up-and-coming talent, and develops scalable systems to measure success, as well as manages the budget and leverages creative PR strategies to build relationships.

Prior to Spaulding Ridge, Sarah spent time at tech companies InnerWorkings (now HH Global) and nvisia, as well as an adjunct professor at Loyala University Chicago teaching courses in the Quinlan School of Business on Digital Marketing. Sarah is a frequent guest speaker and lecturer and a 2021 recipient of the Crain’s Notable Executives in Marketing.