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Sports and Entertainment Fan Engagement Solutions

Get a holistic view into your fan base and accelerate growth.

CHAT WITH OUR FAN ENGAGEMENT EXPERTS

Unlock Sports and Entertainment Data’s Full Potential

Sports and entertainment organizations need data to understand their fans and customers fully: Fans expect personalized marketing and experiences, and competition is fierce to keep them engaged. But since fans interact in so many different ways (ticketing, concessions, merchandise, parking), it can be difficult to get the full picture.

Spaulding Ridge can deliver a flexible, custom-built data platform that eliminates silos and provides full visibility into fan data. 

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VP, Business Analytics
VP, Business Analytics

“The partnership [with Spaulding Ridge] was the single best decision that we at the San Francisco Giants made in our efforts to quickly ramp up our analytics efforts.”

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Rocky Koplik | VP, Business Analytics | The San Francisco Giants

Enable Better Decision-Making with Data Analytics

A cloud-native solution is the key to fan engagement insights from ticketing, merchandise, concessions, and more. Understand fan behavior better, improve the fan experience, and make informed decisions to accelerate business growth.

Benefit From Our Expertise:

Team-Owned Data

Empower your organization with full control of a flexible data stack.

Composability

Create your own unique capabilities to align with your organization’s goals.

Fan Golden Record

De-duplicate fan data and integrate data from multiple sources.

Fan Engagement Source-of-Truth

Consolidate fan engagement data into a data warehouse, enabling insights for better decision-making.

Spaulding Ridge’s Fan 360 Solution

A unified ecosystem for sports and entertainment data takes fan engagement to new heights.

Our Fan 360 solution fully helps you understand how your fans interact with your brand.

From ingesting and transforming raw data from every facet of your fans to presenting it in an easy-to-use business intelligence interface, get a system that works for you.

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Our solution incorporates:
  • – Building and/or optimizing your cloud data warehouse
  • – Ingesting fan data from sources across your organization
  • – Developing a customizable fan data model
  • – Creating a master fan table/record for every fan
  • – Activating target audiences through fan engagement insights
  • – Training, support, and maintenance on your terms

Nexus Certified Partner

Spaulding Ridge is a Nexus-certified Ticketmaster partner for Data Analytics. Numerous professional sports teams and major entertainment brands have counted on us for Fan360 solutions to help them monetize their fan bases. We can integrate your business intelligence systems with Ticketmaster to give you the insights you need.

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Expert Advice from the Minnesota Vikings, Snowflake, and Spaulding Ridge

Data driven companies are 19x more likely to be profitable vs. non data driven organizations. By leveraging Spaulding Ridge’s expertise as a top sports consulting partner and the Snowflake Data Cloud, the Vikings are building an innovative data platform and Fan 360 solution that will become the foundation for enabling their growth strategy.

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Social Fan360 Solution Webinar Vikings

Why Fan 360?

Our Fan 360 solution provides data on fan behaviors, giving you a competitive edge.

  • Pull fan data together: Eliminate silos and centralize fan data, enabling better insights for better business outcomes.
  • Ticketing and sales data is easier to access: Blend ticketing and sales data with other CRMs, marketing, and operational sources.
  • Create master fan records: Develop an individual record for every fan. Capture their web activity, ticket and merchandise sales, concessions, and more, enabling a blueprint for personalization.
  • Strategize and activate: Build custom segments based on fan engagement. Sync segments with source applications to enhance efficiency.

Fan 360 Delivered Efficiency to Our Clients:

Case Study
Building a Fan360 Solution – Minnesota Vikings
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National sports council
Case Study
Building Data Trust Six Months Ahead of a Key Championship | Major Sports Council
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Case Study
Analyzing Data 50% Faster with a Data Management Solution – San Francisco Giants
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Case Study
A New Data Technology Stack is a Touchdown for Fan Insights – NFL Franchise
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How to Create a Fan 360 Solution: Expert Advice from the Minnesota Vikings, Snowflake, and Spaulding Ridge
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Confidently Implement Cloud Technology

Reach your goals and enhance operational visibility with a strategic cloud implementation partner. Spaulding Ridge experts are ready to help you transform your organization.

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