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Data driven companies are 19x more likely to be profitable vs. non data driven organizations. Today’s modern sports and entertainment organizations are catching on and are increasingly investing into the development of a modern data stack and Fan 360 solutions to help drive growth.

The Minnesota Vikings are a great example of an organization that is aware of how data can help better understand its fans, improve engagement, and accelerate its growth. By leveraging Data Clymer’s expertise as a top sports consulting partner and the Snowflake Data Cloud, the Vikings are building an innovative data platform and Fan 360 solution that will become the foundation for enabling their growth strategy.