Automated Quoting Engine Enhances Flexibility for Customers – Leading Health Insurance Provider

Before:

Antiquated, Manual Quote Processing

The company’s voluntary insurance division sought to capture more market share in their space and needed the ability to cross-sell its voluntary products alongside core health insurance products. To accomplish this, they required a new quote automation system to replace legacy, manual processes for sales, underwriting and implementation. 

Solution:

Quote Automation with Proposal Generation and e-Signatures

Spaulding Ridge designed a solution using Salesforce and DocuSign in tandem to deliver heavy automation of quoting and proposal generation. The system included with underwriting review and approval; digital signature; and generation of enrollment kits for accident plans, critical illness plans, and hospital 1.0 and 2.0 plans. We took a two-phase approach to establish a foundational platform and then augmented the platform key features to enhance the quoting engine.

Phase 1 included preconfigured standard plan bundles, fully customizable product plans, automatic generation of rate tables, and proposal electronic signature.

Phase 2 covered enhancements to the company’s quoting engine. We added new products, allowing custom rate cards, enhanced proposal formatting, improved rules engine to produce quotes compliant with insurance certificates by all 50 states, and enhanced benefit summaries.