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- About Us
This National Football League franchise, originally founded as an expansion team, has been a key figure in the world of sports for over half a century.
Before:
A Need for Full Data Control
A championship NFL franchise was looking for a customizable solution that enabled them to take full control of their data. They invested in a new data warehouse and modern data technologies but needed guidance on how to optimize their stack. Seeking guidance, they turned to Data Clymer, a Spaulding Ridge company, to find a solution.
Solution:
A Data Technology Stack That Delivers Key Insights
We laid the groundwork by implementing best practices for their data warehouse and dbt, their data transformation tool. We developed a Master Data Management (MDM) solution and created a fan golden record, providing the team with deeper insight into their fan base. Now, they can deliver a high quality, personalized fan experience, improving engagement and revenue.
After:
A Better, Customizable, and Unique Fan Experience
A new technology stack allowed the franchise’s data to live in one location, enabling an easier process for key insights such as:
- Golden record for each fan
- Trusted view into business-critical data
- Accurate fan behavior reporting
- Eliminating manual processes and moving queries
- Identify future opportunities for business growth
