Need for Simplified & Coherent Cohort Modeling System
Over the past six years, NuBank has experienced tremendous growth in the Brazilian market and is embarking on a journey to further extend that growth. Scenarios and versions were managed in large workbooks and the company struggled with data integrity and maintaining a single, consistent version of the truth. NuBank was using complex Excel spreadsheets to model cohort valuations at all intersections of the portfolio.
Spaulding Ridge + Anaplan for Managing Cohort Valuations
NuBank selected Anaplan to manage cohort modeling and help facilitate and provide governance on previously created forecasts and chose Spaulding Ridge to manage the implementation.
The solution we delivered allows NuBank’s executive team to continually track actuals versus prior assumptions and refine the levers accordingly.