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Success Story
How the San Francisco Giants Accelerated Their Analytics
The Giants had hordes of avid fans and swaths of fan data. The challenge was putting it all together to gain insight. Their existing data and analytics solution presented several challenges, requiring a fan 360 solution. Learn how we did it:
A Fan 360 Solution Has Clear Benefits
Achieve a Single Source of Truth
Really know your fans and their interests by consolidating fan data into a modern data warehouse.
Use Ticketing Data Across the Organization
Leverage your ticketing data in conjunction with data from marketing, your CRM, and more for deeper insights.
Develop Fan Profiles that Work
Create an fan master record for everyone in your database, including every step in their engagement journey.
Engage Your Audience
Get the crowd on its feet with custom segments derived from behavioral data, and then sync those segments to improve efficiency.
